Roger Martin

Links:
Playing to Win
A Plan Is Not a Strategy
A Plan Is Not a Strategy
How to develop a strategy that wins in competitive markets
How to develop a strategy that wins in competitive markets
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
LinkedIn Live Webinar Series with Tiffani Bova and Roger Martin
LinkedIn Live Webinar Series with Tiffani Bova and Roger Martin
The Last Video You Need to Watch on Strategy
The Last Video You Need to Watch on Strategy
Roger Martin on How Strategy Really Works
Roger Martin on How Strategy Really Works
Think Twice Before Updating Your Brand
Think Twice Before Updating Your Brand
Roger L Martin - Power and Paralysis: Why Hierarchies Hate Innovation | Nudgestock 2025
Roger L Martin - Power and Paralysis: Why Hierarchies Hate Innovation | Nudgestock 2025

Roger L Martin - Power and Paralysis: Why Hierarchies Hate Innovation | Nudgestock 2025

Roger L Martin - Power and Paralysis: Why Hierarchies Hate Innovation | Nudgestock 2025
Key Takeaways from "Roger L Martin - Power and Paralysis: Why Hierarchies Hate Innovation | Nudgestock 2025":
  • Strategy vs. Planning: Most companies confuse true strategy (a creative, integrative set of choices to compel customer action) with planning (a list of doable internal initiatives). True innovation requires creative strategy, not just planning based on past data.
  • The Data Trap: Business schools and organizations over-rely on data analysis for decision-making, but all data comes from the past. Analytical methods inherently assume the future will be just like the past, which is not always true—especially for innovation.
  • Limits of Scientific Method in Business: Scientific methods work well for things that “cannot be other than they are” (e.g., gravity), but most of business and innovation exists in a world where “things can be other than they are”—where human unpredictability reigns. Here, creative argument, not past data, should guide decisions.
  • Revenue Forecasting as Fantasy: Forecasting revenues is largely a waste—it's impossible to predict customer actions (which you don’t control) purely with past data.
  • Defending Innovation Is Impossible: Trying to defend innovative ideas with data sets innovators up for failure because data can only show sameness, not the potential of something new.
  • Go Offense, Not Defense: Instead of trying to meet demands for data-proof, innovators should challenge defenders of the status quo to provide data proving their position about the future—something they can’t do either.
  • Creativity and Arguments: Aristotle suggested, and Martin agrees, that in areas where things can change, we should imagine possibilities and decide based on the most compelling argument—not always on statistical proof.
  • How Creative Breakthroughs Happen: Useful creative strategies often:
    • Resolve difficult trade-offs,
    • Spot and model anomalies,
    • Use analogies to project what might become mainstream.
  • Trendspotting and Anomalies: Innovation often arises from noticing anomalies—outliers or unusual patterns—not from the main trends in data. New ideas frequently start small and anecdotal before reaching data-recognizable scale.
  • Design Education's Advantage: Unlike most business education, design education actively trains students to generate new hypotheses, repeatedly practicing creative ideation.
  • Hierarchies Resist Change: Organizational structures and their reliance on data reinforce the status quo, suppressing new ideas. Often, innovation requires subverting or bypassing established processes to succeed.
Bottom line: To foster innovation, stop trying to justify breakthrough ideas with old data. Embrace imagination, argument, and creative reasoning in areas of uncertainty, going on offense when challenged by risk-averse defenders of the past.
  1. https://www.youtube.com/watch?v=qMl4jWe8EiI