SCR
McKinsey use the SCR (Situation-Complication-Resolution) framework for writing engaging slides. It is a powerful tool that uses storytelling to break down complex situations, identify challenges and propose clear actionable solutions
The Situation-Complication-Resolution (SCR) framework organises your key messages into three acts:
- Situation: The starting point that explains why action is needed by asking, “What is at stake?”
- Complication: Highlights why the situation is challenging and what obstacles need addressing.
- Resolution: Provides a clear answer to the complications, outlining actionable steps.
Within each SCR act, use the Dot-Dash method to write an action-oriented title that clearly conveys the message (Dot) and includes a data point or message to support it (Dash). Each Dot-Dash will become a slide within each act.
STAR
The STAR model is a framework that helps individuals effectively communicate experiences and competencies, often used in interviews to illustrate skills and achievements. It is best suited for structuring responses to behavioral interview questions and for self-assessment of one's abilities. STAR is an acronym, with each letter representing a different focus at each stage:
- Situation – Explore the context, such as the year, company, role, or project involved.
- Task – Define the goal or what was being attempted, like achieving a specific target or reducing costs.
- Action – Describe the actions taken to complete the task, such as implementing a new strategy or enhancing team collaboration.
- Result – Examine the outcome of the actions, including success metrics or lessons learned.
SCQA
The SCQA framework is a method used to structure communication logically and persuasively, especially in storytelling, presentations, and problem-solving scenarios. It is best suited for crafting compelling narratives that guide the audience from understanding the current situation to embracing a proposed solution. SCQA is an acronym, with each letter representing a different focus at each stage:
- Situation – We set the context by describing the current situation or background relevant to the topic or audience.
- Complication – Introduce the complication or challenge that disrupts the current situation.
- Question – Pose the key question(s) that arise due to the complication, highlighting the problem that needs to be solved.
- Answer – Provide the answer(s) or solutions to the question(s) posed, outlining the proposed approach or resolution.
PEARL
The PEARL framework is a storytelling technique used to craft engaging and meaningful narratives, particularly effective in presentations, pitches, or motivational talks. It is best suited for structuring stories that highlight personal or organizational journeys, focusing on growth and learning experiences. PEARL is an acronym, with each letter representing a different focus at each stage:
- Problem – Begin by introducing the main problem or challenge faced.
- Epiphany – Describe the moment of realization or insight that led to a change in perspective.
- Action – Outline the actions taken to address the problem following the epiphany.
- Result – Discuss the outcomes of the actions, including successes or failures.
- Learning – Conclude with the lessons learned from the experience and how they can be applied in the future.
SPIN
The SPIN framework is a technique derived from research into successful sales conversations, used to understand customer needs and tailor solutions accordingly. It is best suited for sales professionals aiming to build rapport and effectively address client pain points. SPIN is an acronym, with each letter representing a different focus at each stage:
- Situation – Understand the current situation from the client's perspective through exploratory questions.
- Problem – Identify the specific problems or challenges the client is facing.
- Implication – Delve into the causes and effects of the problem, highlighting its significance.
- Need/Pay-off – Help the client recognize how a solution can address their pain points, illustrating the value of the proposed idea or product.
GROW
The GROW framework is a useful guide to navigate through problems or challenges by setting goals and developing actionable plans. It is best suited for coaching sessions, personal development planning, and goal-setting exercises. GROW is an acronym, with each letter representing a different focus at each stage:
- Goal – Define the goal or desired outcome through targeted questions.
- Reality – Explore the current situation or environment where the problem exists.
- Obstacles/Options – Identify barriers to reaching the goal and explore possible options to overcome them.
- Way Forward – Decide on the best option to achieve the goal and plan the steps needed for implementation.
BONUS
Product
Challenge
Opinion
Outcome
is your job story
