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- Fall in love with the problem, not the solution. This is the core lesson Uri Levine has learned from his extensive startup experience.
- Validating that a problem is real and significant by speaking with many potential customers (at least 20-30 people) is crucial before committing to a startup idea.
- Passion and personal excitement about the problem you're trying to solve is essential for the founder, as it provides the drive to overcome the hardships of the startup journey.
- The startup journey is filled with failures, so founders need to be willing to fail fast and learn from those failures to increase their chances of success.
- The key phases of a startup are: 1) ideation, 2) finding product-market fit, 3) growth, and 4) business model. Founders should focus on one phase at a time.
- When pitching to investors, lead with your strongest point and craft a compelling, emotionally engaging story rather than just presenting facts.
- Firing underperforming or disruptive employees quickly is critical, as a misaligned team can derail a startup. The "30-day rule" is a useful tactic.
- Understanding your users deeply, including their surprising or unexpected uses of your product, is essential for building something truly valuable.
- Failure should be embraced as a learning opportunity, and founders should encourage that mindset in their teams and families.
- Uri Levine is passionate about solving big problems in areas like mobility, healthcare, and retirement, and continues to explore new startup ideas in these domains.
I will tell you I'm going to build an AI crowdsource based navigation system you're going to say oh yeah very interesting but you don't care if I will tell you I'm going to help you to avoid traffic gems then you do care and when your customer cares they want you to be successful and when they want you to be successful they are going to help you to become successful and so in that sense fall in love with the problem is really a key to increase the likelihood of being successful Uri Levine (Waze)
Everyone wants to have word of mouth. word of mouth you can only have if you have high frequency of use Uri Levine (Waze)
If you ask people what is the value of waze then it's not about avoiding traffic it's about creating certainty. uncertainty is way higher value than saving time. Uri Levine (Waze)
Good enough and free winds the market