Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit

Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She’s been at the center of some of the company’s most foundational products, including Facebook’s early growth team. In our conversation, we discuss: • How she originally landed at Facebook • The evolution of Facebook’s growth team and key metrics • Lessons from working with Mark Zuckerberg • Insights from Facebook’s activation metric and retention strategies • Leadership lessons and “Naomiisms” for effective product management • Tactics for creating extreme clarity in team communication • Advice for running effective meetings • More — Brought to you by: • Pendo—The only all-in-one product experience platform for any type of application: https://www.pendo.io/lenny • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny • Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ Find the transcript at: https://www.lennysnewsletter.com/p/metas-head-of-product-naomi-gleit Where to find Naomi Gleit: • Instagram: https://www.instagram.com/naomigleit • LinkedIn: https://www.linkedin.com/in/naomi-gleit/ • Website: https://naomi.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction to Naomi Gleit (01:53) Naomi’s journey at Meta (06:18) Landing a job at Facebook (10:40) Becoming a product manager (13:40) Working as Head of Product at Meta (14:55) Insights on working with Mark Zuckerberg (20:04) Small Groups and “disagreeable givers” (24:28) The legendary growth team (33:45) Activation metrics and onboarding (43:44) Naomi’s leadership and PM philosophy (53:00) Canonical documents (55:55) Simplifying complex projects (01:00:33) Teen accounts: a case study (01:06:37) Running effective meetings (01:12:10) The importance of exercise (01:16:36) The role of a product manager (01:25:49) Lightning round Referenced: • Friendster: https://friendster.com/ • Myspace: https://en.wikipedia.org/wiki/Myspace • Sean Parker on X: https://x.com/sparker • Sheryl Sandberg on LinkedIn: https://www.linkedin.com/in/sheryl-sandberg-5126652/ • Sheryl Sandberg quote: https://thevcfactory.com/if-youre-offered-a-seat-on-a-rocket-ship-dont-ask-what-seat-sheryl-sandberg • Making Meta | Andrew ‘Boz’ Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto • Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG): https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora • Mark Zuckerberg on Threads: https://www.threads.net/@zuck •Mark Zuckerberg interview on Acquired podcast: https://www.acquired.fm/episodes/the-mark-zuckerberg-interview • Adam Grant on X: https://x.com/AdamMGrant • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509 • Alex Schultz on LinkedIn: https://www.linkedin.com/in/alexorig • Javier Olivan on LinkedIn: https://www.linkedin.com/in/javierolivan/ • Social impact at Meta: https://about.meta.com/social-impact/ • Adam Mosseri on LinkedIn: https://www.linkedin.com/in/mosseri • Instagram teen accounts: https://about.fb.com/news/2024/09/instagram-teen-accounts/ • Extreme Clarity: https://naomi.com/extreme-clarity-c977d38f56dc • Canonical Everything: https://naomi.com/canonical-everything-c85441a84e70 • Charles Porch on LinkedIn: https://www.linkedin.com/in/charlesporch/ • Guy Rosen on LinkedIn: https://www.linkedin.com/in/guyro/ • How a Meta Executive Strong-Arms Workouts into Her Schedule: https://www.wsj.com/lifestyle/fitness/how-a-meta-executive-strong-arms-workouts-into-her-schedule-57b9ab03 • Eight Sleep: https://www.eightsleep.com/ • WAOAW sleep mask: https://www.amazon.com/WAOAW-Sleep-Sleeping-Blocking-Blindfold/dp/B09XV3Z484 • Tim Ferriss’s website: https://tim.blog/ • The Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America: https://www.amazon.com/Devil-White-City-Madness-Changed/dp/0375725601/ • The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/ • Sapiens: A Brief History of Humankind: https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117/ • Sapiens: A Graphic History: The Birth of Humankind: https://www.amazon.com/Sapiens-Graphic-History-Birth-Humankind/dp/0063051338/ ...References continued at: https://www.lennysnewsletter.com/p/metas-head-of-product-naomi-gleit Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.