Quotes

Visão e Propósito

If you don't know where you're going, any road will take you there. — Lewis Carroll

Stubborn on vision, flexible on the details. — Jeff Bezos

Strong opinions, weakly held. — Jeff Bezos

If you and your team do your job correctly what does the world look like? ― Mihika Kapoor (Product, Figma)

The only way to do great work is to love what you do. — Steve Jobs

Every complaint implies a dream. ― Kenneth Berger (exec coach, first PM @Slack)

People don’t buy what you do. People buy what you do for them. ― Simon Sinek

Find out who you are and do it on purpose.

― Dolly Parton

The thing you give to the world is the value that people take from you. ― Simon Sinek (Building Optimism, Talks at Google)

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry

If the path before you is clear, you're probably on someone else's. — Joseph Campbell

Essentially, the product operating model is about consistently creating technology-powered solutions that your customers love, yet work for your business. ― Marty Cagan, Transformed

Execução e Disciplina

The only way the magic works is by hard work. But hard work can be fun. ― Jim Hanson

A goal without a plan is just a wish. — Antoine de Saint-Exupéry

Vision Without Execution Is Just Hallucination from japanese proverb “Vision without action is a daydream. Action without vision is a nightmare.” ― also attributed to Edison. clip from Simon Sinek [link]

Do half the things you want to do. Only do the things that prevent people from getting to the point where they care enough to ask. Optimize for the problems you want to have. ― Scott Belsky (Adobe) [lennys, linkedin]

We’re not done by the time we’ve ‘solved it’, we’re done by the time we’ve made it simple.

― David Heinemeier Hansson [Rails World 2024 Opening Keynote @16:30]

Luck is when preparation meets opportunity. ― Seneca

Give me six hours to chop down a tree, and I will spend the first four sharpening the axe. ― Abraham Lincoln

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. ― Steve Jobs [WWDC’97 youtube]

Design e Clareza

We may not be right but at least we are clear. ― Kevin Systrom (Instagram)

We might be wrong, but we are not confused. ― Tomer Cohen (CPO at LinkedIn)

“So often people are working hard at the wrong thing. Working on the right thing is more important than working hard.” ― Caterina Fake

Design is clear thinking made visible. ― Edward Tufte

There’s nothing worse than a brilliant image of a fuzzy concept. ― Ansel Adams

Psicologia e Comportamento

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ― Maya Angelou

You can't go back and change the beginning, but you can start where you are and change the ending. ― C.S. Lewis

Until you make the unconscious conscious, it will direct your life and you will call it fate. ― Carl Jung (via Jerry Colonna, CEO of Reboot, executive coach, former VC)

“Normalization of deviance leads to predictable catastrophic failure.”

― Richard Michael Mullane. Engineer and weapon systems officer, retired USAF officer, and former NASA astronaut.

You start out as a phony and become real - Glenn O’Brien

"Você começa como um impostor e se torna real." – Glenn O'Brien.

Inteligência é mobilizar o que a gente conhece pra resolver aquilo que a gente precisa. ― Renato Nobre

That's the shift: from moving through our work unconsciously to taking responsibility for how we show up in the presence of others. The latter may not be easier, but it is more honest. ― John Cutler (on TBM 362: How (And Why) We Help)

A person who feels appreciated will always do more than expected. ― Jean Kang

Experience is not what happens to you; it's what you do with what happens to you. ― Aldous Huxley

The meaning and significance we attach to something is felt in direct proportion to the expense with which it is communicated. ― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Estratégia

Strategy is an integrated set of choices that compels desired customer action. ― Roger Martin

Strategy is a coherent set of choices about what we’re going to do to achieve our vision. ― Martin Eriksson

A good plan is one that meticulously applies experimentation or experience. A great plan is one that rigorously applies both. A bad plan is one that applies neither experimentation nor experience. ― John Cutler [Link]

Strategy exists to force a disciplined choice to deploy scarce resources for maximum impact. ― Lenny Rachitsky [Link]

Strategy isn't an ambitious goal it's not an aspiration it's not a set of financial outcomes it is a coherent plan for how you’re going to apply your strengths in a leveraged way against a core important problem ― Jag Duggal, CPO Nubank, paraphrasing Richard Rumelt

A good strategy has an essential logical structure that I call the kernel. The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. ― Richard Rumelt - Good Strategy/Bad Strategy

The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors. ― Richard Rumelt - Good Strategy/Bad Strategy

Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it. ― Richard Rumelt - Good Strategy/Bad Strategy

Strategy is about making unique trade-offs to achieve sustainable competitive advantage. ― ChatGPT about Michael Porter

In business, I look for economic castles protected by unreachable moats. ― Warren Buffet

Being very clear in your strategy is really important ― Jag Duggal, CPO Nubank

Produto e Growth

Fall in Love with the Problem, Not the Solution ― Uri Levine (Waze)

Everyone wants to have word of mouth. Word of mouth you can only have if you have high frequency of use. ― Uri Levine (Waze)

I will tell you I'm going to build an AI crowdsource based navigation system you're going to say oh yeah very interesting but you don't care. If I will tell you I'm going to help you to avoid traffic jams then you do care and when your customer cares they want you to be successful and when they want you to be successful they are going to help you to become successful and so in that sense fall in love with the problem is really a key to increase the likelihood of being successful. ― Uri Levine (Waze)

Feature-factory teams are praised for shipping many features but not for achieving specific goals or moving important metrics. — Ben Erez (former PM @ Facebook)

So startup never beats a big company by executing better. The way startups win is because it proposes a radically different future. Disorients the incumbent and chaotically moves people to that different future. — Mike Maples, Jr. (Partner at Floodgate)

Racionalidade e Tomada de Decisão

Dados criam consenso. Opiniões não. ― Renato Nobre

Não existe risco, tudo é uma incerteza. O risco é uma incerteza fraca. ― Renato Nobre

People will automatically assume the status quo is less risky than it really is — usually implicitly. Unless there is a truly burning platform, they will be comforted by the familiarity of the status quo. To make the leap from the status quo, it is crucial to surface the bets about the future that the status quo is implicitly making. ― Roger Martin (em Innovation-Driven Change)

Misc / Inspiracional

All we have to decide is what to do with the time that is given to us. ― J.R.R. Tolkien

Imagination is the only weapon against reality. ― Lewis Carroll

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. — Steve Jobs

It's kind of fun to do the impossible. ― Walt Disney

Success is not final, failure is not fatal: It is the courage to continue that counts. ― Winston Churchill

Someday you will be old enough to start reading fairy tales again. ― C.S. Lewis

In three words I can sum up everything I've learned about life: it goes on. ― Robert Frost

To Those Who Think, To Those Who Dare, To Those Who Do, To Those Who Succeed Success is nothing more than taking advantage of an opportunity. ― Anonymous [web archive, link]

Why am i? I think the healthier question is who do you want to be? ― The Rookie S1:E1 “Pilot” @ 01:04 [Link]