Rory Sutherland

What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Discover Rory Sutherland's insights on why good products fail, the power of fame, and "thinking psycho-logically" in marketing.

https://www.lennysnewsletter.com/p/what-most-people-miss-about-marketing

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · Episode

https://open.spotify.com/episode/5MOJBlQ4kV1iAIA19JndVo

The Day Rory Sutherland Became a Marketing Genius

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook? In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers. It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://hppod.co/ifsai"

https://www.youtube.com/watch?v=ifGTU7jGN6I

Rory Sutherland on the Magic of Original Thinking

Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions. Watch his speech on the #TravelIndustry 👉 https://www.travelport.com/theme/modern-retailing#presentations

https://www.youtube.com/watch?v=SG-iLV_NJL8&t=31s

Rory Sutherland on the Magic of Original Thinking

Good ideas, and this is true of good strategies, is that where the opposite is not on the face of it stupid. Having great customer service is not a strategy because no one would say our strategy is having customer service. Ok. Whereas for example saying we're going to sell to a few people at a high margin versus we're going to sell to a lot of people at a low margin, those are both alternatives. Ok. And therefore a strategy choice generally involves sacrificing one logical course of action for another logical course of action. @26:21

The job in many real world situations is not to be right it's to be interestingly less wrong. @28:28

$22,381 Worth of Marketing Advice in 63 Minutes

Meet Rory Sutherland, Vice Chairman of Ogilvy, one of the largest marketing agencies in the world. His marketing insights are some of the most valuable in the world. Enjoy. Become a member and get access to channel perks: https://www.youtube.com/channel/UCGznz4NfW5iymkvn1l40qyA/join Support me on my mission to help people pursue their dreams by pre-ordering my book: https://go.simonsquibb.com/preorder If you need more help for free visit https://www.helpbnk.com Timestamps 0:00 - Intro 01:19 - People: How To Get Anyone To Buy Anything 01:55 - Why Your Business Is Nothing Without Marketing 06:46 - Why Relationships Are Essential For Business Success 16:13 - How To Get Customers For Cheap And Maximise Profit 24:50 - Why Charging More Will Get You More Customers 27:22 - Price vs Quality: What Matters More? 43:16 - Why Your Business Will Fail Without THIS... 46:33 - How To Make It Impossible Not To Buy 53:37 - Save Time And Money By Doing This... 55:35 - How To Become A Master

https://www.youtube.com/watch?v=ecR1Sd0q3lE

$22,381 Worth of Marketing Advice in 63 Minutes

0:00 - Intro 01:19 - People: How To Get Anyone To Buy Anything 01:55 - Why Your Business Is Nothing Without Marketing 06:46 - Why Relationships Are Essential For Business Success 16:13 - How To Get Customers For Cheap And Maximise Profit 24:50 - Why Charging More Will Get You More Customers 27:22 - Price vs Quality: What Matters More? 43:16 - Why Your Business Will Fail Without THIS... 46:33 - How To Make It Impossible Not To Buy 53:37 - Save Time And Money By Doing This... (sobre marketing pessoal) 55:35 - How To Become A Master