Artigo que explora as diferentes áreas em uma empresa tradicional versus uma empresa mais moderna.
Essa parte aqui chama atenção:
Strategic Context — In traditional companies the mission is all about business success (“To become the market leader in X…”), the vision is often unclear, and the strategy is just a long wish list of objectives organized around “pillars” (which perfectly match the org structure). The strategic void is filled with multi-year plans and roadmaps that almost never materialize. Companies using the modern product operating model have a vision of a better future state of the world, a mission that states how they can play a part in bringing about this better future, and a strategy that specifies the top opportunities and challenges the company aims to tackle to get there, along with clear principles to guide the work. Like everything else in the modern company, the strategic context is agile, adaptive, and is guided by evidence.