Understand how growth strategy contributes to product strategy

https://www.reforge.com/guides/understand-how-growth-strategy-contributes-to-product-strategy

Overview

Growth strategy is focused on maximizing the existing value proposition. It's about how we get the most out of our existing product and existing target market, by removing barriers to access and increasing product distribution.

We can define growth strategy as a system of three components: acquisition, retention, and monetization. The system works together to drive distribution, build strong user habits, and generate revenue.

In this guide, you’ll gain a high-level understanding of how growth strategy contributes to product strategy.

For deeper guidance on how to execute growth strategy, consider the Growth Series course or the Product-Led Growth course if you’re focused on B2B growth.