Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma)

Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma)

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If you and your team do your job correctly what does the world look like? ― Mihika Kapoor (Product, Figma)
Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma)
Mihika Kapoor is a design-engineer-PM hybrid at Figma, where she was an early PM on FigJam and is now spearheading development on a new product at the company that’s coming out this June. She’s known as the go-to person at Figma for leading new 0-to-1 products, and, as you’ll hear in our conversation, beloved by everyone she works with. Her background includes founding Design Nation, a national nonprofit focused on democratizing design education for undergraduates; spearheading product launches at Meta; and community building within the NYC AI startup scene. In our conversation, we discuss: • How to effectively take ideas from 0 to 1 at larger companies • How to craft a compelling vision • The importance of vulnerability and feedback • The role of intuition and product sense in making decisions • How to practically communicate your vision • How to balance collaboration and strong opinions • Advice for building a strong team culture • Pivoting with grace and enthusiasm • The current AI revolution and its impact on PM — Brought to you by: • Paragon—Ship every SaaS integration your customers want: https://www.useparagon.com/lenny • Lenny’s Talent Team—Hire the best product people. Find the best product gigs: lennysjobs.com • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny Find the transcript and references at: https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor Where to find Mihika Kapoor: • X: https://twitter.com/mihikapoor • LinkedIn: https://www.linkedin.com/in/mihikakapoor/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Mihika’s background (04:29) Core attributes of great product managers (07:34) Crafting a compelling vision (12:12) The vision behind FigJam (18:25) Delivering a vision without design or engineering skills (21:52) Creating momentum (26:36) The importance of strong conviction (27:45) Direct communication (32:48) Building hype (42:20) Immersing yourself in user insights (47:16) Operationalizing user insights (50:33) Caring deeply about what you build (54:01) Finding passion in your work (57:00) Building a strong culture (01:07:07) Pivoting with grace and enthusiasm (01:11:48) Design Nation (01:13:15) Mihika’s weaknesses (01:16:07) Building new products at larger companies (01:20:50) Coming up with a great idea (01:22:49) The key to going from 0 to 1 (01:26:47) Spreading the idea across the company (01:29:15) Closing thoughts (01:32:11) Lightning round Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma)
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  • Develop a compelling vision and get buy-in for your ideas through cross-functional collaboration and prototypes/mockups.
  • Build strong conviction in your ideas, even if they start as hypotheses, to rally your team and drive momentum.
  • Communicate directly and transparently about your level of confidence in your ideas to create a culture of open feedback.
  • Leverage large company forums and events to generate internal hype and excitement around new initiatives.
  • Deeply understand your users, including non-users, to inform your product strategy and decisions.
  • Actively engage with your sales team to stay connected to customer feedback and needs.
  • Foster a positive, collaborative team culture through activities, celebrations, and appreciation.
  • Embrace change and view setbacks as learning opportunities to drive your project forward.
  • Approach new initiatives with optimism and a willingness to be vulnerable to get broad company involvement.
  • Understand the varying motivations of your team members and tailor your approach to cater to individual needs.

If you and your team do your job correctly what does the world look like

If you and your team do your job correctly what does the world look like in terms of crafting a compelling Vision I think that there are sort of a few aspects the first is that you cannot go into a vacuum and come out with a compelling Vision that you know does not exist you have to be fundamentally Inseparable from your users and also fundamentally Inseparable from your team
it is really important to create a vision that you believe in, that your team believes in, and that your company believes in because the reality of the product develop cycle is that it's so messy it's so chaotic you're going to have you know extreme highs and extreme lows you're going to march in a certain direction only to hear from your users that it might just be the wrong direction and totally pivot in order to ensure that moments like that are not discouraging but rather sort of learning opportunities for your team it's so important to be anchored on that singular Vision that vision and that perspective on if you and your team do your job correctly what does the world look like
always ensure that you know there are
  • research insights that help you feel what a user is feeling
  • there are beautiful designs and prototypes that help communicate what this future world looks like
  • you also want to root it in engineering and feasibility
you want to be constantly even in the vision phase ensuring that what you're marching after is something that is achievable and something that you can work towards
words will only get you so far. how can a vision pitch be like: pain point > solution > proof point simply describing a product idea in words is not as compelling as seeing a testimonial from a user on top of a prototype or a mock and like really feeling the pain points
I think my take is that putting out an idea even if it's like totally wrong is a much better Catalyst for getting to a good solution because people are much more likely to react to an idea than to nothing so if it's like the right idea then they'll be like oh my God yes like let's totally do that right and if it's wrong then it's like okay then they will like take you in a different direction and you end up with something that's probably much more opinionated than if you hadn't put anything out there
the only way to create hype is to get people to see what you see
something that I find incredibly useful is to not just ask users of your product what they think about your product but to ask non-users about your product why they are not using your product and actually I think that those are the most insightful conversations because I think that having a product shine and having a product do well and have great adoption isn't just about like the product being great it's also about like the marketing and the perceptions that surround the product and potentially like the hype that surrounds that right